Virtual Session

A Workshop to Grow Your Author Brand

Hosted by: New England Romance Writers

Instructor: Kelly Utt, Founder of Blum Creative

Workshop Overview:
Learn how to create a strong, memorable brand that will resonate with readers and set you apart in the crowded market.

This workshop covers the essentials of building your author brand—from defining your mission and story to crafting a visual identity and strategic marketing plan.

You’ll leave with actionable strategies to boost your visibility, build a loyal reader base, and stand out as an author.

What You’ll Learn:

• How to define and refine your author brand

• How to create a consistent and professional brand identity

• Effective strategies for marketing your books and engaging readers

• How to make your brand resonate with your target audience

Join us for this focused session and start building a brand that helps your books get noticed and grows your readership.

Murfreesboro, Tennessee

Elevate Your Brand and Stand Out in a Crowded Market

Hosted by: Tennessee Small Business Development Center

Instructor: Kelly Utt, Founder of Blum Creative

Workshop Overview:
Are you ready to take your brand to the next level? Branding for Breakthroughs is an advanced in-person workshop designed for entrepreneurs and business owners who want to move beyond the basics and position their brand for meaningful growth. Whether you’re striving to stand out in a competitive market, connect more deeply with your audience, or align your brand with your long-term business goals, this workshop will equip you with the strategies and insights needed to achieve your next big breakthrough.

Who Should Attend:
This workshop is ideal for business owners and entrepreneurs who already have basic branding in place but want to take it to the next level to grow their business, engage their target market, and build a brand that truly stands out.