WHO WE ARE
Nurturing Innovative Ideas.
Blum Creative is founded and led by Kelly Utt.
Kelly is a creative strategist who has collaborated on a number of interesting projects which have helped grow the audience for both her own ventures and those of her clients.
She holds a Bachelor of Arts degree in psychology from The University of Tennessee, Knoxville and a Master of Science degree in interactive media and communications from Quinnipiac University. Over the course of her career, she has enjoyed using a variety of methods to tell the stories of brands and their founders.
She is also a novelist, having authored and published more than twenty-five books.
Drawing on her rich background in consulting for small businesses and managing her own successful projects, Kelly brings a unique blend of skills to Blum. Her experience in nurturing small business growth through strategic storytelling, design, and brand development, combined with her hands-on knowledge of managing complex projects, positions her perfectly to offer unparalleled business services.
Kelly's dual expertise allows her to understand the challenges and opportunities clients face, not just from a business perspective, but also from a creative and strategic standpoint. By merging her business acumen with her personal journey through various industries, Kelly offers a comprehensive, empathetic approach to branding and marketing that is designed to elevate businesses to new heights. This blend of experiences fuels Blum's mission to support clients at every stage of their journey, ensuring their brands reach and resonate with the widest audience possible.
Kelly is the principal consultant at Blum, guiding each project with her visionary approach and hands-on expertise. However, recognizing the unique needs of each brand's journey, she occasionally collaborates with a curated network of creative professionals. Each client project benefits from specialized skills, precisely as required.
Kelly lives in Nashville, Tennessee with her husband and three energetic Llewellin setters.
Learn more about Kelly’s novels at KellyUtt.com.
STRENGTHS
SIDE NOTE: For those familiar with CliftonStrengths, you might find Kelly Utt's strengths interesting.
She’s a #1 Strategic, which means Kelly is a natural at seeing the big picture and mapping out the steps needed to get from point A to point B. No matter how complex the challenge, she’ll find the most effective path forward and develop a clear plan of action for you to follow.
She’s a #2 Activator, meaning Kelly thrives on turning ideas into action. If you’re stuck in the planning phase or overwhelmed with options, she’s the one to get things moving, quickly and with purpose. She’s all about making things happen and getting results.
She’s a #3 Maximizer, so Kelly’s focus is always on making things the best they can be. She’s not just about good enough—she’s about optimizing, refining, and making sure your brand or business is performing at its peak potential.
She’s a #4 Ideation, which means Kelly loves coming up with fresh ideas and exploring creative possibilities. When it comes to solving problems or developing innovative strategies, she’s got a treasure chest of ideas to pull from, ensuring your brand stands out in new, exciting ways.
She’s a #5 Individualization, which means Kelly has an uncanny ability to understand what makes each client unique and tailors her approach accordingly. Whether it’s a business, brand, or marketing plan, she crafts personalized strategies that align with each client’s specific strengths and goals.